1897

"If you don't advertise, you'll die."

Were the Müller brothers familiar with the marketing philosophy of their contemporary, Henry Ford? In any case, they were among the first at the end of the 19th century to take out advertisements in the trade press in order to draw attention to their products.

Following the advertising fashion of the day, there were no illustrations, but the fonts were as varied as possible. The Erismann wallpaper factory was one of the first firms to advertise in the first issue of 'Tapetenzeitung' (Wallpaper Journal) in 1897.

1945

The Post-War Period

During the Second World War, production was suspended. The wallpaper factory itself had withstood all attacks. But in the turmoil of the first weeks after the War, it was completely destroyed by fire on 18 July 1945. The factory was in ruins.

Now the process started that had started a thousand times over around this time in Germany: clearing, renovating, building ... and not despairing.

1975

New printing techniques

At the beginning of the 1970s, Erismann introduces flexographic and rotogravure printing.

From 1985, with the introduction of relief or blown vinyl wall coverings, Erismann is able to offer a new product which is enthusiastically welcomed by all

Press

Company History

1948

Reconstruction

The first new printing machine in the post-war era was built in 1948 by Kroenert in Hamburg. Up to 1952, it was followed by five additional printing machines.

The first printing room in 1948 was followed by a second, in 1951/52, which housed a sixteen-colour printing machine. Progress continued apace.

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